AdChoices

Web viewing data and your choices

Quick Summary

  • Some ads are personalized using web viewing data across sites/devices.
  • Use DAA/DAAC/EDAA tools to see participants and set opt‑out preferences.
  • Choices are browser/device specific; you may need to repeat opt‑outs.
  • Deleting cookies may clear preferences; revisit tools to re‑apply.
  • See Privacy Policy for how we handle data and your rights.

Web viewing data

Some of the ads you receive on web pages are customized based on predictions about your interests generated from your visits to different websites in your browser and on other devices you may use. This type of ad customization is sometimes called "online behavioral" or "interest-based" advertising. Such online advertising helps support the free content, products, and services you get online. The Digital Advertising Alliance (DAA) Principles apply to interest-based advertising and other applicable uses of web viewing data collected over time and across non-affiliated websites and other devices.

Using available browser tools, you can control the collection and use of web viewing data for interest-based advertising and other applicable uses on this browser by some or all participating companies. You can:

  • See all participating companies and learn more about their practices.
  • Find out which participating companies have currently enabled customized ads for your browser.
  • Check whether you’ve previously set controls from participating companies.
  • Exercise choice with some or all participating companies to store your preferences for your browser, using opt-out cookies or other technologies.
  • Use the “OPT OUT OF ALL” feature to control data collection and use covered by the DAA from all currently participating companies in one step.
Please note that deleting browser cookies may remove your opt-out preferences, so you should periodically review your opt-out settings or update your choices to include new participating companies.

Official opt-out tools

Visit the official choice tools below to review participants and set your preferences for interest-based advertising in your region:

Preferences are browser- and device-specific. You may need to repeat the process on each browser/device you use.